Shophand for Organizations
Bring your small business support system together.
Shophand helps you manage programs, organize resources, communicate with entrepreneurs, and connect your community to ongoing support without relying on a patchwork of disconnected tools.
Keep programs organized
Bring applications, program information, resources, events, communications, and participant details into one connected platform.
Support entrepreneurs beyond one program
Keep business owners connected to useful tools, funding, experts, local resources, and new opportunities as their needs change.
See what your community needs
Better understand who you’re reaching, how entrepreneurs are engaging, and where additional support may be needed.
The Challenge
Small business support shouldn’t live in pieces.
Valuable programs, funding, technology, experts, and resources exist, but they’re often spread across disconnected websites, inboxes, forms, spreadsheets, and platforms. Entrepreneurs may not know where to find help, whether they qualify, how to use unfamiliar technology, or whom they can trust.
Applications & Program Management
Run programs without the spreadsheet shuffle.
Create applications, collect applicant information, apply eligibility requirements, evaluate submissions with custom rubrics, build shortlists, select finalists, and export the information your team needs.
More Support. Less Administrative Overload.
Do more with the team you have.
Shophand reduces the busywork between your programs and the entrepreneurs you serve, giving your team more time for strategy, relationships, and meaningful support.
Keep program work organized
Manage applications, participant information, resources, deadlines, evaluations, and program communications without juggling disconnected systems.
Give entrepreneurs one place to go
Make programs, events, funding, tools, experts, and trusted resources easier for business owners to find, understand, and use.
Strengthen relationships and impact
Stay connected beyond a single program and better understand how entrepreneurs engage, what they need, and where support may be missing.
Who It’s For
Built for organizations that help businesses grow.
Whether you support one neighborhood or entrepreneurs across an entire region, Shophand helps bring your programs, resources, relationships, and community support together.
Cities & Economic Development Organizations
Coordinate local programs, funding, events, resources, and business support through one connected platform.
Chambers, Nonprofits & Business Associations
Give members and community businesses a trusted place to find opportunities, resources, experts, and ongoing support.
Incubators, Accelerators & Universities
Manage applications, cohorts, communications, resources, and continued support before, during, and after each program.
Lenders, Funders & Support Networks
Share capital opportunities, identify eligible businesses, manage applications, and connect entrepreneurs to additional assistance.
The Shophand Support System
More than program software.
Partner Hubs connect the entrepreneurs you serve to the larger Shophand ecosystem, bringing together human guidance, approachable AI, funding opportunities, and practical business tools.
Human Shophands
Connect entrepreneurs to vetted experts, Local Champions, and support professionals who understand the real work of building a business.
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AI Shophands
Give business owners approachable AI assistance for planning, marketing, funding, operations, and everyday business tasks.
Tools & Opportunities
Help entrepreneurs access grants, events, local resources, practical toolkits, business planning, and other ways to move forward.
Community Insights
See who you’re reaching and where support is still missing.
Turn program and participation information into a clearer picture of your business community, so your team can improve services, strengthen reporting, and make more informed decisions.
Program & Community Data
Turn participation into useful insight.
Track program activity, entrepreneur demographics, applications, selections, events, and resource engagement. Use what you learn to identify gaps, demonstrate impact, and plan what your community needs next.
Available reporting and analytics may vary by plan and pilot phase.
Your Brand. Shophand Support.
Your organization stays front and center.
Your entrepreneurs know and trust your organization. Partner Hubs build on that relationship while connecting your community to the larger Shophand support system.
Your Organization
A hub that feels like yours.
Feature your organization’s name, logo, programs, resources, events, announcements, and community information in a branded space built around the people you serve.
Powered by Shophand
Connected to more ways to help.
Your Partner Hubs connect entrepreneurs to Shophand’s accessible technology, Human and AI Shophands, funding opportunities, practical business tools, experts, and the broader small business community.
Mission
Built for how small business support really happens.
Support organizations are expected to manage programs, report results, communicate clearly, adopt new technology, and respond to changing community needs, often with limited time and capacity. Shophand is being built for that reality.
Accessible by design
We use plain language, guided experiences, and approachable technology to make support easier to navigate for nontechnical, disabled, neurodivergent, older, and historically underserved entrepreneurs.
Human relationships still matter
Technology should strengthen the trust between organizations and entrepreneurs, not replace the people, local knowledge, and lived experience that make support effective.
Community
Designed alongside the small business ecosystem.
Shophand is being shaped by the small business owners using it and by real experience working inside the organizations, programs, and communities that support them.
Entrepreneur-informed
More than 10,000 small business owners have joined Shophand’s pilot, helping us understand what makes support easier to find, trust, and use.
Built with real-world experience
Shophand is grounded in ove two decades of experience across marketing, economic development, entrepreneurship, community programs, and small business support.
Let’s Talk
Build a better
support experience
for your community.
Tell us a little about your organization, your programs, and the entrepreneurs you serve. We’ll follow up to discuss whether Shophand for Organizations, Partner Hubs, or a pilot partnership could fit your needs.
We’ll use the conversation to learn about your work, your community, and what would actually help.
FAQ
Common questions about Shophand for Organizations and Partner Hubs.